Honey D Cafe – Branding & Visual Design
Designed branding and visual assets for Honey D Cafe, creating a stronger identity and improving the customer experience both online and in-store.
Project Overview
Brand Identity: Created logos, brand identity systems, and detailed visual guidelines.
Promotional Materials: Designed unique marketing assets including menus, stickers, and signage.
Consistency: Ensured all designs aligned with Honey D Cafe’s branding and marketing goals for a cohesive customer experience.
Role & Responsibilities
Client Vision: Focused on creating a cute, welcoming aesthetic to attract both new American customers and the existing student base.
Key Notes from the Client: First requested sticker designs for toothpicks to be placed in food items, adding a playful, branded touch to the café’s presentation. This evolved into a broader range of promotional materials to enhance the café’s identity.
Inspiration & Creative Direction
Research & Discovery: Understanding the café’s vision, target audience, and aesthetic.
Concept Development: Sketching ideas, mood boards, and initial drafts.
Refinement: Iterating based on feedback, ensuring brand alignment.
Final Deliverables: High-quality designs optimized for both print and digital use.
Design Process
“I’m a big fan of your work, and it suits Honey D very well. Honey D has recently been a bit more busy, and a lot of new American customers rather than Chinese students. So I think our new audience will be big fans of this new cute boba shop/cafe style.”
— Owner of Honey D
Client Feedback
Toothpick/ Sticker designs adding a fun, branded touch to their dishes
Initial Sketches
Notes from client
Custom dessert-themed design for Honey D Cafe
