“Call Me If You Get Lost" Event Promotion
*Note: This was a conceptual project and is unaffiliated with Tyler The Creator.
Project Overview
Role: Event Poster Designer
Tools Used: Adobe Illustrator & Photoshop
Style: Playful, Vintage, Bold
Design Process
Concept Sketches: Started with simple illustrations to capture Tyler’s aesthetic.
Digital Illustration: Created the character artwork in Illustrator.
Texturing: Added noise textures in Photoshop to give a vintage, worn-out feel.
Before noise texture
Illustration done in Illustrator
Inspiration
Tyler, the Creator's Style: A mix of bold vintage aesthetics and playful, vibrant colors inspired by his brand Golf Le Fleur.
Emotional Contrast: Tyler’s album is upbeat yet reflective. I mirrored this with bright visuals paired with subtle melancholic undertones.
Audience: Designed for teenagers to young adults who connect with Tyler’s bold style and emotionally honest storytelling.
Key Takeaways
Merged bold, nostalgic visuals with personal, emotional themes.
Balanced vibrant aesthetics with subtle sadness to reflect the album’s mood.
Learned how small design choices (like texture) can shift the entire vibe of a poster.
Julianna Chan 2025 Portfolio